Singapore Math Academy (SMA) is a mathematics enrichment centre operating in Malaysia, with branches across Klang Valley, Penang, and Miri. Our principal place of business is at Unit 50-1, Jalan PJU 5/20D, The Strand, Kota Damansara, 47810 Petaling Jaya, Selangor.
This Privacy Policy explains how we handle personal information collected through our website and through direct communications such as WhatsApp and email. It is written in compliance with Malaysia's Personal Data Protection Act 2010 (PDPA).
We only collect information that you choose to give us. This typically happens when you contact us to book a free assessment, enquire about programmes, or communicate with a branch directly.
The information we may collect includes:
Our website itself does not use contact forms, does not require account registration, and does not ask you for any personal details. We do not use advertising pixels or sell visitor data. We use Google Analytics to understand how the website is used — see Website Analytics & Cookies below.
We use Google Analytics to understand how parents find and use our website, so we can improve it. Google Analytics uses cookies to collect anonymous information such as:
This information is reported to us in aggregate. It does not include your name, phone number or the content of any WhatsApp message, and we do not use it to identify individual visitors. Google processes this data under the Google Privacy Policy.
You can block or delete cookies in your browser settings at any time, or opt out of Google Analytics with Google's opt-out browser add-on. The website works normally either way.
We use the information you provide solely for the following purposes:
We will not use your contact details to send unsolicited marketing messages. If we ever send a newsletter or promotional message, you will always have the option to opt out.
No. We do not sell, rent, or trade your personal information to any third party for any reason. Your information stays within Singapore Math Academy. (Anonymous website usage statistics are processed by Google Analytics, as described above.)
The only exception would be if we were legally required to disclose information by a court order or applicable law — in which case we would only disclose the minimum required.
Our primary communication channel is WhatsApp. When you message us via WhatsApp, your conversation is governed by both this Privacy Policy and WhatsApp's own Privacy Policy. We use WhatsApp only to communicate with you directly about your enquiry — we do not add you to group broadcasts without your consent.
Our services are for children, but we collect information from parents and guardians only — not directly from the children themselves. Any information about your child (such as their year level or learning progress) is shared with us by you as the parent or guardian, and is used solely to support their learning journey at SMA.
If you book a free assessment but do not enrol, we retain your contact details for a reasonable period to follow up, after which they are deleted from our records.
If your child enrols with SMA, we retain relevant records for the duration of their time with us and for a reasonable period afterwards as required for administrative purposes.
You may request deletion of your data at any time by contacting us (see below).
Under Malaysia's Personal Data Protection Act 2010, you have the right to:
To exercise any of these rights, simply contact us using the details below. We will respond within 14 working days.
We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. We encourage you to review this page periodically. Continued use of our website or services after any changes constitutes your acceptance of the updated policy.
If you have any questions about this Privacy Policy or how we handle your personal information, please get in touch with us directly.
Unit 50-1, Jalan PJU 5/20D, The Strand
Kota Damansara, 47810 Petaling Jaya, Selangor